Tuesday, August 19, 2008

How to market an ebook effectively

Those who have taken the time to write a book are now skipping the traditional publishers. Instead, they are creating their own ebooks to sell and read on the Internet. Once an ebook is published, in order to generate sales, it must be marketed, and with a few tips and tricks, this can easily be done.

One of the first steps to marketing an ebook - especially one for sale on traditional book websites such as Barnes and Noble or Amazon - is to acquire an International Standard Book Number (ISBN). This is the identifying code for all traditionally published books and many ebooks. It allows another method of searching for a specific edition of a book.

One should have either an Internet store through which to sell the ebook or have it listed with a third party online retailer. The next step in the process is to ensure that the ebook is listed on several shopping sites and Internet search engines. In order to allow for an ebook to be found on Google's shopping site Froogle, one must submit a data feed. On Froogle, all items offered must be done through an online store - not an auction site - which will ship directly to buyers. Many other shopping search engines operate in a similar manner.

Letting people know about an ebook's release can help to generate interest. A simple method to do this is to set up a website devoted to promoting the book and sending out a weekly email newsletter.

Soon, with these tips, a new ebook will be generating interest and sales.

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